Cultural Lighthouses
Street artworks dedicated to Kaunas’s cultural symbols.
PURPOSE
To increase Švyturys Nealkoholinis’s brand awareness among culture-conscious, middle- to higher-income consumers within the Kaunas region.
SOLUTION
We obtained permission from the city’s municipality and residents to paint over walls and invited renowned street artists Tadas Vincaitis-Plūgas, Karolis Grubis, and Linas Kaziulionis to create murals dedicated to three long-standing Kaunas cultural organisations and their activities. The unveiling of the murals was accompanied by dance and music performances.
CLIENT
Švyturys Nealkoholinis and Kaunas 2022
PHOTOS
Martynas Plepys, Andrius Aleksandravičius
