Frozen Tunes: That’s How Ice-Cream Sounds
A musical ice-cream tasting at Palanga’s Summer Reading Room with a unique menu of ice-creams and music.
PURPOSE
To create a unique experience for visitors to Palanga’s Summer Reading Room, to increase Ice Dunes’ brand awareness, and to boost visitor numbers to the reading room.
SOLUTION
The tasting menu included three flavour and sound themes: Forest, East, and Acid. The auditory experiences which accompanied the ice creams were composed by Paulius Kilbauskas and Vygintas Kisevičius. A creative balance of sound and silence was achieved through a silent disco using special headphones, allowing music to flow without disturbing the reading room’s tranquillity.
CLIENT
Martynas Mažvydas National Library of Lithuania, Ice Dunes
PHOTOS
Paulius Montvydas, Žygimantas Gedvila
